This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.” Do you have any guesses as to what this word is?…

We’re talking about the word “you.”

Using the word “you” gets your prospect’s attention and keeps them reading. It’s vital that your reader regards herself as the target of your message, and there is perhaps no better way to begin that process than to use the word “you.”

Your goal is to build a relationship with your prospect, as in, “We.” But paradoxically, the best way to build the relationship is to talk about “You” a whole lot more than you refer to “we.”

Think of a conversation with someone new. If you allow them to do the talking while you listen attentively, they’re going to think you’re the greatest conversationalist in the world.

But if you talk about yourself, they’re not going to think nearly as well of you.

And this goes for anyone. Imagine meeting a world leader you respect, and they show interest in YOU. How great would that be?

But if they ramble on about themselves (as you would expect they might) you’ll be happy to have met them because it makes for a great story, but you won’t be walking away with the warm fuzzies. And that’s somebody well known and regarded.

When we come to our prospects, they often don’t know us from Adam, or they only know us from some emails and blog posts. Certainly, we’ve never sat down over a cup of tea and gotten to know each other.

That’s why, if your goal is to put prospects first, it’s best to have the “you’s” far exceed the “we’s.”

It’s the “you’s” that matter to prospects. They’re your workhorse for communicating your message and include all derivatives such as “your,” “yours,” “yourself,” “you’re,” and “you’ll.”

I wonder if I can use all 6 of these in a sentence or two…

“You will love seeing how happy your family is when you get this product for yourself. You’re simply going to be overjoyed at knowing from now on, the world is yours and you’ll be able to do anything you want.”

Okay, maybe it is possible to overdo the “you’s” and all the derivatives, but not by much. When you’ve written your copy, go back and see how many you’s there are.

Then add some more, changing “we” and “I” to “you” whenever possible.

Then read the copy out loud, and unless the amount of “you’s” seems crazy, you’ve probably got it about right.

People care more about themselves than anything. This isn’t to put people down – not at all. It’s simply the way we’re wired for survival, and you can use that knowledge to get your prospect to pay attention to your message.

What else makes “you” so powerful? For one thing, it addresses your readers directly. In effect, it says “Hey you,” which is much harder to ignore than “Hey somebody.”

Say “Hey you” in a crowded room and a lot of heads will turn. Say “Hey somebody” and a few heads might turn.

Think about conversations you’ve had. When you say the word, “you,” doesn’t the other person pay closer attention? “What do YOU think?” “Are YOU going to that event?” “I hope you’ll enjoy this restaurant – what do you think of the decor?”

When people say these things to you, they get your attention and involvement. After all, they’re interested in your opinion. They’re interested in the things you do. They have something to tell you that will make you happy.

That’s the goal of you-oriented copy. Address your audience directly, personally and in terms of their interests. Be conversational and “you” will pop up in the copy naturally.

Newsweek used the exact same subscription solicitation letter for nearly two decades. This is the letter they sent out to cold prospects, asking them to subscribe.

If they used the same letter for nearly 20 years, then clearly it was effective – so effective that no control could beat it. Why did it work so well? Perhaps it’s because the word “you” was used nearly 30 times on the first page alone.

More than 100 million copies of the letter were mailed, a testament to its effectiveness.

When you write your sales copy, don’t forget things like benefits and having a great offer. All the “you’s” in the world won’t overcome a lack of a great offer and awesome benefits.

But if you have something to offer your reader that is truly beneficial, focusing your message on your prospect and using the word “you” can mean the difference between mediocre sales and a control sales letter that continues to make sales for a very long time to come.

You’re Doing Affiliate Marketing All Wrong

You’re Doing Affiliate Marketing All Wrong

What’s the easiest way to make money online, without having to create a product or a sales page? Affiliate marketing, of course. 🙂
So, why is it that most affiliate marketers never make nearly what they could make? Anyone has the potential to make HUGE money in affiliate marketing, yet 90% or more of affiliates make a pittance (I’ll wager the number is closer to 98%, in fact.)

The Secret to Higher Converting Opt-Ins

The Secret to Higher Converting Opt-Ins

When building an email list we tend to think the bigger the list, the better. “How can we increase the conversions on this squeeze page?” is an ultra-common question, and surprising, the WRONG question to be asking. What’s the right question? How about, “How do I build the most RESPONSIVE mailing list?”

3 Article Myths that Hold You Hostage

3 Article Myths that Hold You Hostage

There is so much misinformation out there on article marketing, I want to try to set the record straight. Granted, some of this misinformation has been repeated so many times that you may be incredulous by what I’m about to tell you. Then again, you might be one of the savvy ones who see through the nonsense of article spinners and the like.

10 Ways To Earn More Money In Your Internet Marketing Business

10 Ways To Earn More Money In Your Internet Marketing Business

No matter what you’re earning now, you can earn more. A lot more. Six figures is very reachable and seven figures are possible; you just have to take the right actions to get there. In today’s article, I’ll share 10 ways you can start earning more with your business.


Clickbank Marketplace Ads
Top Clickbank Vendors

Top Clickbank Vendors

Vendor
Gravity
Delta
surveys 65.57 +0.96
job 4.89 -0.37
wealth 8.75 +0.34
spanish 24.04 +2.06
erection 30.87 +0.18
numerology 244.92 -3.16
fat 190.54 -6.41
redteax 186.32 -2.18
painfix 152.21 -3.82

Clickbank Promo Tools

Recommended Clickbank Products

Clickbank Ads

%


Clickbank Ads

Make Money with Clickbank
Top Clickbank Vendors

Top Clickbank Vendors

Vendor
Gravity
Delta
surveys 65.57 +0.96
job 4.89 -0.37
wealth 8.75 +0.34
spanish 24.04 +2.06
erection 30.87 +0.18
numerology 244.92 -3.16
fat 190.54 -6.41
redteax 186.32 -2.18
painfix 152.21 -3.82

Recommended Clickbank Products

subscribe to our newsletter

Subscribe to our Newsletter

Bikini Set Swimwear

Women Bikini Set Swimwear Push-Up Padded Bra Swimsuit Beachwear Bathing Suit Item specifics Gender: Women Season: Summer Occasion: Daily,Swimming pool

Read Posts

Fashion Blue Intimates

Fashion Blue Intimates Women Lace Sexy

Read Posts

collection underwear and intimates

So SORRY     To access to this private content area you must be   more than 18 Years old     If YES you are allowed to Login or Register First you are Subscriber Then you could become contributor and will have access to the admin to make some posts and...
Read Posts

Leather Plush Sex Bondage

So SORRY     To access to this private content area you must be   more than 18 Years old     If YES you are allowed to Login or Register First you are Subscriber Then you could become contributor and will have access to the admin to make some posts and...
Read Posts

Sex Stimulator Breast Nipple

So SORRY     To access to this private content area you must be   more than 18 Years old     If YES you are allowed to Login or Register First you are Subscriber Then you could become contributor and will have access to the admin to make some posts and...
Read Posts

internet marketing best informations to make money online from home based

The internet marketing best informations to make money online from home based and sell a lot of products by the affiliates programs you only own

Read Posts

4 tricks and tips to make more money on chaturbate

4 tricks and tips to make more money on chaturbate The #1 question many aspiring cam girls ask is how much money can they make as a Chaturbate webcam model READ MORE
Read Posts

“Newbie Marketer” Creates A $14K/Month Income Stream

"Newbie Marketer” Creates A $14K/Month Income Stream Message from the Clickbank University : I was in this training Yesterday (21 of August 2018) and it was INCREDIBLE Wow, yesterday's training was INCREDIBLE. We really hope you saw it because this one is directly...
Read Posts

Making Wishes Real MWRLife

Making Wishes Real MWRLife Welcome to MWR Life – Our goal is to help people around the world make wishes real in their life.
Read Posts

New features and additional benefits following the Lyon Convention.

Featured Announcements: NEW TRAVEL ADVANTAGE PORTAL Flash Deals! Every day, we bring you 3 world class special unbeatable hotel travel deals from around the world! 150% Price Guarantee! If you find a hotel you booked with us on another website for less. We will refund...
Read Posts
%d bloggers like this: