You already know that adding bonuses to an offer can increase your sales. But did you also know that the wrong bonuses can actually DECREASE your sales? That’s because it muddles the offer and confuses the customer.
Here’s the 4-part test I use that almost guarantees I choose the right bonuses every time:
1. Does the bonus have a high perceived value? Or a value the prospect cannot determine? Answer yes to either one and it passes the first test. For example: If you’re selling investment advice, then offering a video of insider’s investment tips from the author of the product can have a very high perceived value, while offering an investor’s dictionary (information that can be found with a quick Google search) would have a very low perceived value.
Another example is offering an ebook that currently sells for $97, versus one that sells for $5. Be sure to show them the actual page where you are selling the $97 ebook, and also make sure no one else is selling that same ebook elsewhere for less.
2. Is the bonus unique? Offering a special ebook written by you is unique, so long as you haven’t sold the resale rights. Offering a resale rights product available all over the Internet is not unique. TIP: You can refashion a PLR product into your own unique product – with a unique title and cover – so even though the info is not entirely unique, it does appear as though it is. Is this ethical? I’ll let you decide.
3. Is the bonus relevant to the product being offered? If you’re selling a coffee maker, then a coffee bonus is relevant. Same thing if you’re selling coffee and you give away a free coffee maker (one company made a fortune doing exactly this.)
At a loss as to what to offer? Look at your main offer and then ask, “What’s missing?” It might be a set of instructional videos, or a way to double the effect of the main product. Or perhaps it’s personal coaching, or a webinar to answer questions and help the users get the most out of the product.
4. Is the bonus desirable? The more people want your bonus, the greater the number of prospects who will purchase your offer – sometimes just to get the bonus. For example, if you’re a well-known copywriter, you can offer to polish one of their sales letters as a bonus when they purchase your $997 course on how to write sales copy.
Apply these bonus hacking tips when you create your next product, and you’ll sell more!
Okay, I’m not going to pass judgement – good or bad, on what I’m about to reveal. How Deceptive Marketing Increases Sales
When building an email list we tend to think the bigger the list, the better. “How can we increase the conversions on this squeeze page?” is an ultra-common question, and surprising, the WRONG question to be asking. What’s the right question? How about, “How do I build the most RESPONSIVE mailing list?”
So you have finally stepped into the world of making money online. You too, like the others, have decided to start with the affiliate programs. Review ViralURL
There is so much misinformation out there on article marketing, I want to try to set the record straight. Granted, some of this misinformation has been repeated so many times that you may be incredulous by what I’m about to tell you. Then again, you might be one of the savvy ones who see through the nonsense of article spinners and the like.
To double your revenue, we’re going to presuppose that you first of all have revenue from something you’re selling, be it your own products, resale rights products, affiliates, etc
No matter what you’re earning now, you can earn more. A lot more. Six figures is very reachable and seven figures are possible; you just have to take the right actions to get there. In today’s article, I’ll share 10 ways you can start earning more with your business.
For every big success story I hear about marketing on Facebook, I also hear several stories of, & Oh, I tried that, but it didn’t go anywhere so I gave up.
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