The One Word Every Prospect Loves

The One Word Every Prospect Loves

This might be the most important word in the copywriter’s arsenal, ranking higher than even “free,” “new” and “savings.” Do you have any guesses as to what this word is?… We’re talking about the word “you.” Using the word “you” gets your prospect’s attention and keeps...
How Deceptive Marketing Increases Sales

How Deceptive Marketing Increases Sales

Okay, I’m not going to pass judgement – good or bad, on what I’m about to reveal. Some would say this is 100% ethical, and I won’t argue. Others will say something that involves cuss words, and I won’t argue with that, either. I would just like to point something out,...
The Secret to Higher Converting Opt-Ins

The Secret to Higher Converting Opt-Ins

When building an email list we tend to think the bigger the list, the better. “How can we increase the conversions on this squeeze page?” is an ultra-common question, and surprising, the WRONG question to be asking. What’s the right question? How about, “How do I...
A Review of ViralURL

A Review of ViralURL

So you have finally stepped into the world of making money online. You too, like the others, have decided to start with the affiliate programs. Also, you must have heard that it’s not a big deal to make good money with affiliate marketing, provided you choose...
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